Iga Swiatek Joins On Team

Tennis Star Signs with Footwear Brand

By AP News

Wimbledon, England - Shortly after Iga Swiatek completed the most lopsided French Open final in tournament history, the world's top-ranked women's tennis player announced a new partnership with On, a Swiss footwear and sportswear brand.

Swiatek, who won her second Grand Slam title at Roland Garros, will wear On's shoes and apparel both on and off the court. The deal is a significant coup for On, which is making a major push into the tennis market.

"I'm excited to join the On team," Swiatek said in a statement. "I've been a fan of their products for a long time, and I'm confident that they can help me take my game to the next level."

On is known for its innovative running shoes, which feature a patented cushioning system that provides a unique blend of comfort and responsiveness. The company has also been expanding its line of tennis shoes, and Swiatek will be one of the brand's most visible ambassadors.

"Iga Swiatek is a rising star in tennis, and we are thrilled to have her join the On team," said Olivier Bernhard, On's Co-Founder and Executive Chairman. "We believe that she has the potential to be one of the greatest players of all time, and we look forward to supporting her on her journey."

Swiatek's partnership with On is a reminder of the growing importance of off-court endorsements in the tennis world. As players become increasingly popular and recognizable, they are able to command higher fees for sponsorships and endorsements. This trend is likely to continue in the years to come, as tennis continues to grow in popularity around the world.