Everything you need to know about search engine optimization
Know the basics
What is SEO?
Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines (such as Google, Bing, and Yahoo) via "natural" or un-paid ("organic") search results.
Why is SEO important?
SEO is important because it can help your website rank higher in search engine results pages (SERPs), which can lead to more traffic, leads, and sales.
How to do SEO
On-page SEO
On-page SEO is the practice of optimizing individual web pages to rank higher in SERPs. This includes optimizing the page's title, meta description, header tags, content, and images.
Off-page SEO
Off-page SEO is the practice of building backlinks to your website from other websites. Backlinks are one of the most important factors in determining how high your website will rank in SERPs.
Common SEO mistakes
Over-optimizing your website
Over-optimizing your website is the practice of using too many keywords on your web pages, which can lead to your website being penalized by search engines.
Not building backlinks
As mentioned above, backlinks are one of the most important factors in determining how high your website will rank in SERPs. If you don't build backlinks to your website, it will be difficult to improve your SEO.
Top SEO trends to watch for in 2023
Voice search
Voice search is becoming increasingly popular, so it's important to optimize your website for voice search queries.
Mobile-first indexing
Google is now using mobile-first indexing, which means that it will use the mobile version of your website to rank you in SERPs. This means that it's important to make sure that your website is mobile-friendly.
Personalized search results
Google is increasingly personalizing search results, which means that the results that you see will be based on your search history and other factors. This makes it important to create content that is relevant to your target audience.
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